Value Oriented Marketing

Today’s article is about value oriented marketing and value based marketing.  And to start with, let me ask you first… What does value mean to you? Is it the content that has “value”? Is it the price that shows the “value”? Is it what you get out of a product or service that makes that […]

What Does a Successful Web Business Cost?

When I think back, some years ago people were completely surprised when I asked them about what does a successful web business cost because they were focusing only on making money online and many of them didn’t even think about investing money in the business. And, because we meet new people here every day, let’s […]

Social Media Madness

I know, the last post is dated… oh no, please don’t remind me of that, but the social media madness caught me “by surprise”. I have to admit that I’ve had my Facebook and Twitter accounts for quite a while but never really used them… Truly, I’ve never thought about posting on Facebook on a […]

Product Reviews Can Be Tricky

If you write product reviews there are some serious rules to be considered to avoid to get punished. Yes, writing and publishing product reviews on the Internet can be very tricky and most people don’t even realize that. They think a review has to be seen as a personal opinion – that’s not the case. […]