Value Oriented Marketing

Today’s article is about value oriented marketing and value based marketing.  And to start with, let me ask you first… What does value mean to you? Is it the content that has “value”? Is it the price that shows the “value”? Is it what you get out of a product or service that makes that […]

Product Reviews Can Be Tricky

If you write product reviews there are some serious rules to be considered to avoid to get punished. Yes, writing and publishing product reviews on the Internet can be very tricky and most people don’t even realize that. They think a review has to be seen as a personal opinion – that’s not the case. […]