It looks like search engines are always on the verge of making a change in their algorithm and no one really knows what happens next. As a small business owner you learn about on-page SEO and off-page SEO and try to optimize your site for search engines. And you feel trapped in a hamster wheel trying and trying, and not getting anywhere. All because search engines can do what they want to you. That’s why you should gather as many information as you can, learn what still works in 2016 and implement that in your business as soon as possible. So let’s take a look at SEO 2016.
SEO 2016 – What does it look like?
As I said, it’s hard to predict what will happen in 2016. Today I’d like to share with you some tips
to think about before the year is over. If you are a small business owner, online marketer or content creator, pay attention to the following:
The upcoming SEO 2016
1. Google says, SEO 2016 will focus on “direct answers” trying to give an exact, very precise answer to a search query.
2. Voice search and mobile search take over computer searches as even more people will use their smartphones to search and purchase goods.
3. Mobile is the future and that’s why you should optimize
your site for all devices. That means, you should think about implementing things like mobile design, mobile marketing strategies, mobile advertising, mobile e-commerce and payment integration and much more.
In other words, before you even create your site,
you have to think about how to give your visitors
the best experience possible whatever device they use.
Content Marketing and SEO 2016
It is important to integrate your SEO strategy with your content marketing. Do a deep keyword research to find those buyer keywords and phrases that people use to search for products or services similar to what you plan to offer or promote.
Optimize your site using on-page SEO and off-page SEO strategies.
How-to-articles and how-to-videos, infographics, reviews, FAQs should become an essential part of your content marketing strategy in 2016.
Last but not least, whenever you have a chance to write your own content, do it. Although that requires some time and effort, it still is the best way to connect with your audience and meet
Big G’s requirements.
Today I’ve only scratched the surface, but as you see it won’t be easy to keep up with all the requirements. And as a small business owner, you will need tools that work to streamline your efforts and get your site optimized for SEO 2016. Let me know if you are interested to learn
about them and want me to make your business life a bit easier.