The Latest Google Penguin 2.0 Algorithm Update Challenge

When I checked my emails today Matt Cutts’ blogpost caught my attention, and I asked myself if the latest Google Penguin 2.0 algorithm update is a new challenge or what might have driven them to… But wait, let’s see first what Matt Cutts said about…

The latest Google Penguin 2.0 algorithm update

“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the roll out is now complete. About 2.3% of English-US queries are affected to the degree
that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

When did the Panda updates hit the community?

Google Penguin 2.0 Algorithm Updates

… and of course, the latest one on May  22, 2013.

With this 4th Penguin-launch comes an updated algorithm, not a data refresh only. Many people are scared about the new roll out, the comments on the blogpost are controversial. Also, people are uncertain about what Google’s next steps are.

What can webmasters expect to happen next?



We learned that the latest Google Penguin 2.0 algorithm update is a web spam change, trying to find and target blackhat web spam. The coming months will reveal some more changes with regards to advertising and link spamming. And they will also bring some more clarity on hack site detection and in the communication with webmasters.

Great news, right? So what are people afraid of?! Perhaps of announcements like the one asking users to report spammy sites. That’s where I asked myself what might have driven them to do that.  Seriously, that cannot be true! Do they really think there won’t be some individuals misusing this in the worst way possible to get rid of their competition?! Hard to believe that Google’s spam hunters can be so naive…


What Google Penguin 2.0 algorithm update and the upcoming changes want us to do

Create sites with good content that visitors love, find useful, share with their friends and come back to over and over again. Sounds pretty simple. And sounds like a lot of work. Let’s get started… 🙂


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