Hashtags on Facebook
You’ll find them on social networks like Twitter, Google+, Pinterest and Instagram. Now you can use hashtags on Facebook as well:
To make a hashtag, write # (number sign) along with a topic or phrase (written as one word).
You can use hashtags in your post but you can put them at the end of your post as well. When you click on a hashtag, you’ll see a feed of posts including that hashtag. At the top, you’ll also see some related hashtags.
If you search for a hashtag just use the search bar or the new GraphSearch at the top of the page.
What are #Hashtags being used for?
Generally spoken, hashtags are being used for grouping similar content. Let me give you an example: #healthcare: similar content about health care.
Why hashtags on Facebook?
Well, users produce a lot of content on Facebook so it just makes sense to group that content in a way
that it can be easily found. Hashtags are searchable through Facebook’s Graph Search, which as you may know mixes publicly shared posts with posts shared from friends in your network. So hashtags on Facebook
are clickable links and when clicking them, users get a list of related content, on Facebook: related posts.
What else can hashtags do for you on Facebook?
When used correctly, they can help you get more traffic to your posts. However, you should not change everything and totally rely on hashtags now. You need to have a complete strategy in place if you want to use Facebook for your business. Hashtags are just one piece in this strategy. Hint: tie your Facebook account to your Twitter account. When you post on Facebook using hashtags… I think you get it. Here is what Facebook said in a statement emailed to Adweek:
“If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising … Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook.”
Not sure if you want to use the new hashtag feature on Facebook?
Give it a try but do not overdo it. Use only one or two relevant ones to make sure you don’t overwhelm people. And if you’d like to know who can see your posts with the hashtags, here is Facebook’s answer:
The people you’ve shared your post with can also see it in that hashtag’s feed. For example, if you share
a post with a hashtag with Friends, they can see your post in that hashtag’s feed. If you share a public post, like those shared by Pages, anyone who clicks that hashtag can see your post in that feed.
And now go and have fun with your hashtags on Facebook!