Changes for Mobile Content

Google’s major announcement was that it was “readying ranking changes for mobile content”. So what do they mean?

Changes for Mobile Content

What are the ranking changes for mobile content?

You see, Google wants you to provide relevant content and a positive user experience. In other words, the content you post on your website must be relevant to your site’s visitors and provide them value. Also, you must provide mobile users with the same relevant content you’re providing on the desktop, without using so called “faulty redirects”.

“Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.”

Google wants visitors to dive into the content, to stay on the page, to spend time reading or watching, to click on links. They want them to have a positive user experience. Here is what Google’s Yoshikiyo Kato and Pierre Far added to the previous explanation:

“This kind of redirect disrupts a user’s workflow and may lead them to stop using the site and go elsewhere. Even if the user doesn’t abandon the site, irrelevant redirects add more work for them to handle, which is particularly troublesome when they’re on slow mobile networks. These faulty redirects frustrate users whether they’re looking for a webpage, video, or something else, and our ranking changes will affect many types of searches.”

What about duplicate content when indexing a mobile site?

Here is what Google’s Matt Cutts says:

What do we learn from the changes for mobile content?

Google wants us to do a proper redirect like this:

www.example com –> –> –>

instead of redirecting like this: –> –> –>

In other words, Google advises to redirect smartphone users from a desktop page to its equivalent smartphone-optimized page. And they tell us that if the content in question doesn’t exist in smartphone-optimized form, we’d better redirect the users to the respective  desktop content rather than using a faulty redirect.


Hope this article helped to clarify the latest changes for mobile content and although it’s aka techie stuff, you’ve found it useful and enjoyed reading it.




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