What are the 3 most common Internet Marketing Pitfalls?
Please don’t expect me to write here anything about the wonderful Internet Marketing lifestyle, about the 5-6-7 figure earners or how easy it is to become a successful internet marketer – because the 3 most common Internet Marketing pitfalls are much more important for you to know about.
I’m often asked why I got started with Internet Marketing. The answer plain and simple: it was another way to make money. I’ve been self-employed for a long time so I was used to word hard. But, when you’ve reached a certain age you have to choose carefully what direction you take, you just don’t have too much time to spend on trial and error. When I started out, I had no clue what that internet marketing “thing” was all about nor I had some special skills or knowledge on online marketing. I had to learn absolutely everything.
I started learning through online courses and, of course, they were paid courses. Back then, we had written tutorials only, the video version was not invented yet. Often, what we had learned was already outdated when it came to implementing and applying it… We were taught a lot of things, starting with how to create content and set up follow up emails, to writing sales copies and create the first blog. Lots of things, but: no one taught us how to face the daily risks and challenges, not ot mention the 3 most common internet marketing pitfalls.
It was the time of the big launches, marketers making tons of money from one single launch. No need to say that these days you rarely hear from any of those guys and gals… And if you hear from them at all, you only get an email about their latest vacation out in the nowhere trying to improve their self. But, that’s ok.
Back to the pitfalls. They are still there but, they were “improved” as well:
Imagine this: you subscribed to a webinar with an interesting topic, claiming that there is nothing to sell, only pure content. By the way, meanwhile many of them really provide great content. But mostly, when it comes to the second 30 minutes of the hour, they show you some new piece of software, training course or membership “you absolutely need”, suggerating that without it you cannot succeed. And before you realize what happened, you’ve already subscribed: you’ve joined another course, another paid membership, bought another software you probably cannot even use.
Do this: don’t spend your time on it, simply quit the webinar if it does not provide the value you expected to get. And, before you buy anything, check out the seller, google it, read the reviews you find on the internet but, first of all, check if you really need what they offer. Be extremely careful with offers claiming that they are open only for the attendees of that specific webinar or only for a few hours. When you check back a few days later, it may happen that you see the same offer for the same price still open and waiting for you to subscribe. And if not… you’ll find another one, believe me!
What are courses for or better, what should they be for? They should provide the skills and knowledge you need in a certain area or to accomplish certain tasks.
What do they provide, really? Well, many of them provide true value, but some of them are just another way to find subscribers, to grow the list of the person who created the course. So check them out carefully and if you think the course provides what you need, go for it. But if not, don’t hesitate to cancel your subscription and ask your money back. And, be careful with offers that claim to be courses but, in reality they are membership subscriptions with all sort of guest speakers and a broad variety of topics.
Do this: most of the offers have a 30 days money-back guarantee. Claim your money back if you don’t get value for it. And if you got a membership subscription instead of a course, well – cancel it instantly and claim your money back.
3. $1 Trial offers
It happened to me and, it may happen to you as well: you’ve found something you’re really interested in and the company offers a 7 days trial for $1. What they “forget” to tell you in their sales letter is, that after the trial period you have to pay a monthly fee of $ 37, 47, 97… if you want to benefit further from that offer. It’s a short sentence on the Paypal notification where you can see the monthly subscription that comes after the trial period. In my oppinion that’s not correct but, that’s how it is.
Of course, you can cancel that subscription within the trial period but, if you’re anything like me and get a lot of offers on a daily basis, you may forget about your subscription and realize only that another payment was made from your account… and mostly, you did not even have the time to check out that awesome offer within those 7 days.
Do this: try to avoid subscribing to that kind of offers. Look for offers that have a trial period of at least 2 weeks, or forget about them. Mostly, you won’t have the time to check everything out and make it work within those 7 days. However, if you decide to cancel you should do it within the trial period.
There is a lot more to say about that, of course. But for today, we’ll leave it with these 3 most common internet marketing pitfalls. Soon I’ll write another post about pitfalls in offers for 7 bucks, on forums, etc. etc. Stay tuned!